---
title: Whispr Group Insights Blog | Lee Roden
---

[![Whispr Group - Data Driven Insights](https://whisprgroup.com/wp-content/uploads/2018/09/whisprlogo-3.png "Whispr Group - Data Driven Insights")](https://whisprgroup.com/)

- [Products](https://whisprgroup.com/our-insights-products/) 
    - [Marketing Insights](https://whisprgroup.com/our-insights-products/marketing-and-communications-insights/)
    - [Product & Sales Insights](https://whisprgroup.com/our-insights-products/product-and-sales-insights/)
    - [Sustainability](https://whisprgroup.com/our-insights-products/product-and-sales-insights/sustainability/)
    - [M&A Insights](https://whisprgroup.com/our-insights-products/product-and-sales-insights/)
- [Clients & Insights](https://whisprgroup.com/clients/) 
    - [Guides & Webinars](https://insights.whisprgroup.com/guides)
    - [Customer Cases](https://insights.whisprgroup.com/case-and-customer-stories)
- [About us](https://whisprgroup.com/about-us/) 
    - [Our vision](https://whisprgroup.com/about-us/our-vision/)
    - [Our team](https://whisprgroup.com/about-us/our-team/)
    - [Careers](https://whisprgroup.com/about-us/careers/)
    - [Investor relations](https://whisprgroup.com/about-us/investor-relations/)
- [Blog](https://blog.whisprgroup.com/)
- [Get in touch](https://whisprgroup.com/get-in-touch/)
- [Log In](https://whisprgroup.com/log-in/)
- [Get started](https://whisprgroup.com/get-started/)

<https://blog.whisprgroup.com/author/lee-roden#header>

# Lee Roden

[![Setting the right KPIs is an essential part of a PR and communications strategy. Discover insights from Whispr Group's experts on how to set KPIs.](https://blog.whisprgroup.com/hubfs/KPIs-blog-main-cropped.jpg)](https://blog.whisprgroup.com/discover-insights-setting-kpis-to-reflect-your-communications)

Latest post

- [Communications Insights](https://blog.whisprgroup.com/tag/communications-insights)

## [Discover Insights: Setting KPIs to reflect your communications](https://blog.whisprgroup.com/discover-insights-setting-kpis-to-reflect-your-communications)

 by [Lee Roden](https://blog.whisprgroup.com/author/lee-roden) 

[Read more](https://blog.whisprgroup.com/discover-insights-setting-kpis-to-reflect-your-communications)

## Topics

- [Brand Insights (9)](https://blog.whisprgroup.com/tag/brand-insights)
- [Data driven insights (6)](https://blog.whisprgroup.com/tag/data-driven-insights)
- [Audience Insights (5)](https://blog.whisprgroup.com/tag/audience-insights)
- [insights (4)](https://blog.whisprgroup.com/tag/insights)
- [Industry Insights (3)](https://blog.whisprgroup.com/tag/industry-insights)
- [Sustainability Communication (3)](https://blog.whisprgroup.com/tag/sustainability-communication)
- [Media Insights (2)](https://blog.whisprgroup.com/tag/media-insights)
- [Case studies (1)](https://blog.whisprgroup.com/tag/case-studies)
- [Communications Insights (1)](https://blog.whisprgroup.com/tag/communications-insights)
- [Fashion (1)](https://blog.whisprgroup.com/tag/fashion)
- [Gaming (1)](https://blog.whisprgroup.com/tag/gaming)
- [Guides (1)](https://blog.whisprgroup.com/tag/guides)
- [Social listening (1)](https://blog.whisprgroup.com/tag/social-listening)

[![Setting the right KPIs is an essential part of a PR and communications strategy. Discover insights from Whispr Group's experts on how to set KPIs.](https://blog.whisprgroup.com/hubfs/KPIs-blog-main-cropped.jpg)](https://blog.whisprgroup.com/discover-insights-setting-kpis-to-reflect-your-communications)

- [Communications Insights](https://blog.whisprgroup.com/tag/communications-insights)

## [Discover Insights: Setting KPIs to reflect your communications](https://blog.whisprgroup.com/discover-insights-setting-kpis-to-reflect-your-communications)

 by [Lee Roden](https://blog.whisprgroup.com/author/lee-roden)

[![Insights from Customer Review analyse can improve product development dramatically](https://blog.whisprgroup.com/hubfs/product-dev-strategy-final-final-blog.png)](https://blog.whisprgroup.com/product-development-strategy-using-customer-review-insights)

## [Product Development Strategy: How To Harness Customer Reviews](https://blog.whisprgroup.com/product-development-strategy-using-customer-review-insights)

 by [Lee Roden](https://blog.whisprgroup.com/author/lee-roden)

[![Open competitive data is a valuable resource, provided you know how to analyse it](https://blog.whisprgroup.com/hubfs/Whispr_blog_compdata.jpg)](https://blog.whisprgroup.com/how-to-beat-e-commerce-competitors-using-competitive-data)

- [Data driven insights](https://blog.whisprgroup.com/tag/data-driven-insights)

## [How to beat e-commerce competitors using open competitive data](https://blog.whisprgroup.com/how-to-beat-e-commerce-competitors-using-competitive-data)

 by [Lee Roden](https://blog.whisprgroup.com/author/lee-roden)

[![Whispr Group break down five ways to gain more insight from share of voice measurement](https://blog.whisprgroup.com/hubfs/Whispr_blog_post.jpg)](https://blog.whisprgroup.com/five-ways-to-improve-your-brand-share-of-voice-use)

- [Brand Insights](https://blog.whisprgroup.com/tag/brand-insights)
- [Data driven insights](https://blog.whisprgroup.com/tag/data-driven-insights)

## [Five ways to better use brand share of voice](https://blog.whisprgroup.com/five-ways-to-improve-your-brand-share-of-voice-use)

 by [Lee Roden](https://blog.whisprgroup.com/author/lee-roden)

[![Sustainability communication is particularly challenging during the covid-19 recovery](https://blog.whisprgroup.com/hubfs/Whispr_blog_post_Sustainability.jpg)](https://blog.whisprgroup.com/why-better-sustainability-communication-is-more-important-than-ever-during-covid-19-recovery)

- [Sustainability Communication](https://blog.whisprgroup.com/tag/sustainability-communication)
- [Data driven insights](https://blog.whisprgroup.com/tag/data-driven-insights)

## [Interview: Why improved sustainability communication is more important than ever during Covid-19 recovery](https://blog.whisprgroup.com/why-better-sustainability-communication-is-more-important-than-ever-during-covid-19-recovery)

 by [Lee Roden](https://blog.whisprgroup.com/author/lee-roden)

[![SoftwareONE tasked Whispr Group with providing insights on their hard-to-track niche target group](https://blog.whisprgroup.com/hubfs/Whispr_blog_post_SoftwareONE.jpg)](https://blog.whisprgroup.com/case-study-unlocking-untapped-b2b-customer-insights-software-one)

- [Audience Insights](https://blog.whisprgroup.com/tag/audience-insights)
- [Case studies](https://blog.whisprgroup.com/tag/case-studies)

## [Case Study: Unlocking untapped B2B customer insights for SoftwareONE](https://blog.whisprgroup.com/case-study-unlocking-untapped-b2b-customer-insights-software-one)

 by [Lee Roden](https://blog.whisprgroup.com/author/lee-roden)

[![How does the sustainable consumer look in 2021? And how do we navigate a green covid-19 recovery?](https://blog.whisprgroup.com/hubfs/Whispr_blog_post_Covid19-1.jpg)](https://blog.whisprgroup.com/sustainability-trends-in-2021-key-insights-on-sustainable-covid-19-recovery-for-businesses)

- [Sustainability Communication](https://blog.whisprgroup.com/tag/sustainability-communication)
- [Data driven insights](https://blog.whisprgroup.com/tag/data-driven-insights)

## [Sustainability trends in 2021: Key insights on sustainable Covid-19 recovery for businesses](https://blog.whisprgroup.com/sustainability-trends-in-2021-key-insights-on-sustainable-covid-19-recovery-for-businesses)

 by [Lee Roden](https://blog.whisprgroup.com/author/lee-roden)

[![The launch pains experienced by Cyberpunk 2077 prove the gaming industry can no longer ignore social listening tools](https://blog.whisprgroup.com/hubfs/main-image-gaming-insights-1.png)](https://blog.whisprgroup.com/cyberpunk-2077-social-listening-gaming-insights)

- [Audience Insights](https://blog.whisprgroup.com/tag/audience-insights)
- [Data driven insights](https://blog.whisprgroup.com/tag/data-driven-insights)
- [Gaming](https://blog.whisprgroup.com/tag/gaming)
- [Social listening](https://blog.whisprgroup.com/tag/social-listening)

## [Why Cyperpunk 2077 shows social listening is essential for gaming industry's future](https://blog.whisprgroup.com/cyberpunk-2077-social-listening-gaming-insights)

 by [Lee Roden](https://blog.whisprgroup.com/author/lee-roden)

[![Whispr Group's analysis showed the gaming world presents a big opportunity for luxury brands looking to reach new markets.](https://blog.whisprgroup.com/hubfs/internet-of-luxury-blog.png)](https://blog.whisprgroup.com/how-luxury-fashion-brands-use-technology-and-innovation)

- [Brand Insights](https://blog.whisprgroup.com/tag/brand-insights)
- [Industry Insights](https://blog.whisprgroup.com/tag/industry-insights)
- [Fashion](https://blog.whisprgroup.com/tag/fashion)

## [How luxury brands harness technology to stand out in 2021: Whispr Group analysis](https://blog.whisprgroup.com/how-luxury-fashion-brands-use-technology-and-innovation)

 by [Lee Roden](https://blog.whisprgroup.com/author/lee-roden)

[![Every organisation must at some point convey results in the form of data, but when done poorly the interest of its target will quickly be lost. Here's how to master the art.](https://blog.whisprgroup.com/hubfs/new-main-image.png)](https://blog.whisprgroup.com/from-vaccine-facts-to-climate-challenges-the-dos-and-donts-of-data-driven-storytelling)

- [Sustainability Communication](https://blog.whisprgroup.com/tag/sustainability-communication)
- [Data driven insights](https://blog.whisprgroup.com/tag/data-driven-insights)
- [Guides](https://blog.whisprgroup.com/tag/guides)

## [From vaccine facts to climate change: the dos and don'ts of data-driven storytelling](https://blog.whisprgroup.com/from-vaccine-facts-to-climate-challenges-the-dos-and-donts-of-data-driven-storytelling)

 by [Lee Roden](https://blog.whisprgroup.com/author/lee-roden)

- [1](https://blog.whisprgroup.com)
- [2](https://blog.whisprgroup.com/author/lee-roden/page/2)
- [Nästa](https://blog.whisprgroup.com/author/lee-roden/page/2)

## OUR INSIGHTS PRODUCTS FOR

- [Marketing / Communication](https://whisprgroup.com/our-insights-products/)
- [Sales / Product](https://whisprgroup.com/our-insights-products/)
- [M&A / Operational Excellence](https://whisprgroup.com/our-insights-products/)

## New York

- [6 St Johns Ln (Spring Place)](https://www.google.com/maps/place/Whispr+Group/@40.7212535,-74.0084223,17z/data=!3m1!4b1!4m5!3m4!1s0x89c259c9d43b956b:0xd5dd6bfcbe919760!8m2!3d40.7212535!4d-74.0062336)
- [New York, NY 10013](https://www.google.com/maps/place/Whispr+Group/@40.7212535,-74.0084223,17z/data=!3m1!4b1!4m5!3m4!1s0x89c259c9d43b956b:0xd5dd6bfcbe919760!8m2!3d40.7212535!4d-74.0062336)
- Phone: [+1 917 257 7233](tel:+1%20917%20257%207233)

## Stockholm

- [Maria Skolgata 79B](https://www.google.com/maps/place/Whispr+Group/@59.3149294,18.0529833,17z/data=!3m1!4b1!4m5!3m4!1s0x465f9d59ef3a373d:0x3830ab56a3362115!8m2!3d59.3149294!4d18.055172)
- [181 53 Stockholm, Sweden](https://www.google.com/maps/place/Whispr+Group/@59.3149294,18.0529833,17z/data=!3m1!4b1!4m5!3m4!1s0x465f9d59ef3a373d:0x3830ab56a3362115!8m2!3d59.3149294!4d18.055172)
- Phone: [+46 8 522 97 500](tel:+46%208%20522%2097%20500)[mailto:hej@whisprgroup.com](mailto:hej@whisprgroup.com)

## Oslo

- [Henrik Ibsen’s gate 90](https://www.google.com/maps/place/Whispr+Group/@59.9146677,10.7173535,17z/data=!3m1!4b1!4m5!3m4!1s0x46416e64b128c75d:0xf54366dc94c2b50!8m2!3d59.9146677!4d10.7195423)
- [0255 Oslo, Norway](https://www.google.com/maps/place/Whispr+Group/@59.9146677,10.7173535,17z/data=!3m1!4b1!4m5!3m4!1s0x46416e64b128c75d:0xf54366dc94c2b50!8m2!3d59.9146677!4d10.7195423)
- Phone: [+47 916 90 887](tel:+47%20916%2090%20887)

- [Facebook](https://www.facebook.com/whisprgroup/)
- [Instagram](https://www.instagram.com/whisprgroup/)
- [Privacy & Terms](https://whisprgroup.com/privacy-policy/)
- [GDPR](https://whisprgroup.com/gdpr-2/)

©2018 All rights reserved. Whispr Group®