Insight product innovations and the art of listening: Whispr Group in CEO Magazine

by Lee Roden

Insight product innovations and the art of listening: Whispr Group in CEO Magazine

The temperature continues to drop as we get deeper into winter, but November came to very much a positive end at Whispr Group...

Our CEO and founder Joakim Leijon had the pleasure of sitting down with CEO Magazine for an exciting discussion about the art of listening in today’s noisy world. It’s an area where we as an insights partner are constantly learning new technologies and harnessing the very latest innovations in insight product development to deliver maximum results for our clients.

In the interview Joakim details what inspired him to build a venture that brings the voice of the consumer directly to some of the world’s biggest brands, and how not just listening, but knowing what you should be listening for, is key. 

Jokaim-interview-CEO-1

And one of the most exciting developments for Whispr Group looking to the near future is a major tech update that will streamline and improve that listening process: turning unstructured data into valuable, easily digestible insights in minutes, rather than a period of hours.

Presenting data driven insights through new, cutting edge visualisations in an engaging and interactive format delivered with unrivalled speed and precision, the forthcoming update will harness the combined power of artificial intelligence and the skills of our smart analysts, bringing further value to our clients to empower their decision making in everything from marketing and communications/PR to mergers and acquisitions.

We invest heavily in technology to be able to present data driven insights through new, cutting edge visualisations in an engaging and interactive format, delivered with unrivalled speed and precision.

More details on those exciting developments in insight product development will soon follow. For now, make sure to read the full interview with Joakim here, where he also shares among other things the valuable knowledge gained after over a decade in the field, including what we've learned about the importance of finding the right team, maintaining motivation and incentivising creativity.

Thanks to CEO Magazine for their time.

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