Sustainability trends in 2021: Key insights on sustainable Covid-19 recovery for businesses

by Lee Roden

How does the sustainable consumer look in 2021? And how do we navigate a green covid-19 recovery?

Today, all brands big and small need to proactively consider how they work with and are perceived in relation to sustainability – but that’s a complicated task to navigate at a time of huge global change.

To provide some important direction for tackling that challenge, this April Whispr Group & SB Insight will partner to produce a webinar analysing the key sustainability insights to be aware of in 2021. 

After a tumultuous year dominated by a pandemic as well as political and human rights issues, the world finds itself in a daunting place with a hugely important rebuilding process to come. 

Most of us are generally aware of the sustainability challenges we face today and the urgency needed to deal with our environmental and social problems. But change is going too slowly, at the same time as the sustainability landscape is becoming increasingly cluttered and complicated.

So how have consumers changed their attitude towards sustainability due to the Covid-19 pandemic? What issues are on the rise? And how do we navigate a green and inclusive recovery? 

Join us on Thursday the 22nd of April for a webinar full of insights and recommendations with a global perspective. Together, we will break some sustainability myths of the past year and dive into key sustainability trends to be aware of in 2021 and beyond. 

Key Insights on sustainable Covid-19 recovery for businesses  Webinar  Sign up!

SB Insight is a Stockholm-based insight agency on a mission to create sustainable brands. They provide decision-making material on how sustainability affects branding, communication and business development. SB Insight is furthermore the founder of Sustainable Brand Index™, Europe’s largest independent brand study on sustainability.

Whispr Group leverages advanced AI software to turn data about your brand, consumers, competitors, and industry into actionable insights. Sustainability communication is one of our key areas of focus, where Senior Client Advisor Olof Gränström helps customers build research-based narratives to better ensure successful communication to help reach environmental targets for a more sustainable future.

READ MORE: Why improved sustainability communication is vital during Covid-19 recovery

Both companies found our insights in data and are passionate about sustainability, so combining our knowledge and collaborating in a webinar is a natural step at a crucial moment when it is vital to ensure the covid-19 recovery is also a green recovery. 

We look forward to sharing our knowledge and key insights on the state of sustainability in 2021.

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